The Bear is back


'Idol's' Studdard returns to mainstream R&B

By MARIA CERAULO
Special to The News
2/16/2007

 

Derek Gee/Buffalo News
Ruben Studdard was nicknamed the Velvet Teddy Bear on "American Idol."

PREVIEW
WHO:
Ruben Studdard
WHEN:
8 p.m. Friday
WHERE:
Tralf Music Hall, 622 Main St.
TICKETS:
Sold out
INFO:
www.tralfmusichall.com

Attention all "American Idol" fans: The Velvet Teddy Bear, also known as Ruben Studdard, wants you to know he is back.

Studdard, now 28, has even named his new R&B album "The Return," and the title track "The Return (of the Velvet Teddy Bear)." Get the hint?

Celebrity judge Gladys Knight nicknamed him the Velvet Teddy Bear on his way to becoming the American Idol in the 2003 edition of the hit reality show. Studdard's first album for J Records, "Soulful," debuted at No. 1 and has sold more than 1.6 million copies. He then changed musical genres and released the gospel album "I Need an Angel," leaving his R&B devotees wondering what was happening.

"The gospel album was really a holiday release dedicated to all [the singers] I grew up idolizing as a church boy," Studdard explained in a telephone interview from his hometown of Birmingham, Ala. "Then, everyone thought I became a gospel singer. I called the new release "The Return,' because I wanted everyone to know I am back doing mainstream recordings."

Studdard is following up on a promise to play smaller, more intimate venues by visiting Tralf Music Hall tonight for a concert presented by WBLK radio. During a break, he talked about his "Idol" start, Simon Cowell and the Birmingham talent pool.

You weren't planning on trying out for "Idol." In fact, you were accompanying a friend to the Nashville audition. What made you decide to try out for the show?

It wasn't my idea, really - I wasn't looking for it. The producer woke me up, because we'd all been sleeping overnight on the floor, and asked me if I wanted to try out. And I just decided "yeah."

You've been quoted as saying people don't know the real Simon Cowell. So what is Simon really like?

He is a very nice guy. People should look outside his character.

Why do you think "American Idol" is so successful?

People love to pick out their own stars; it's like picking out the president. Who doesn't want to watch a [success] story like a couple of country boys like Clay and me?

Speaking of country boys, what is it about Birmingham that brings out the best "American Idols"? "Idol's" 2006 winner, Taylor Hicks, and finalist Bo Bice both hail from Birmingham.

It's something in the water. (Laughter.) I don't know about Taylor or Bo or others, but there is for me a certain level of soul in everything we do down South.

Do you think the judges are meaner this year?

I think the show is evolving. The judges, everyone, everything is a lot more real. People get a big chance on the show. It means big business now. No one is expected to be nice to you outside the show. You must produce great music.

Is there even more pressure to produce now because other Idols are releasing records?

We're really not competing against each other. We're competing against the Lionel Richies, against Justin Timberlake. I am just thankful that I get to do a job I love to do.•